Geographical Indications (GIs) have established themselves as the fifth most widely used intellectual property system in the world, after trademarks, patents, designs, and plant varieties.

In recent years, their evolution has been so significant that understanding and managing them correctly is now essential in any intangible asset strategy.

While 2024 laid the groundwork with the publication of the new European Union Regulation, 2025 will mark the year of major change: starting December 1, a new system will come into effect, expanding the scope of GIs.

The major innovation: for the first time, the names of craft and industrial products whose value is linked to their origin will also be eligible for protection. Iconic examples such as Solingen knives, Limoges or Herend porcelain, and Madeira embroidery will be able to benefit from solid legal protection, even in international markets.

Together with the European Union Intellectual Property Office (EUIPO), which will oversee these new responsibilities, we will explore:

• How this system currently works
• A review of the latest developments
• What the new protection system for craft and industrial products entails
• The impact for right holders and markets outside the EU
• Practical recommendations to leverage this tool
• What to expect in the near futureGeographical Indications (GIs) have established themselves as the fifth most widely used intellectual property system in the world, after trademarks, patents, designs, and plant varieties.

In recent years, their evolution has been so significant that understanding and managing them correctly is now essential in any intangible asset strategy.

While 2024 laid the groundwork with the publication of the new European Union Regulation, 2025 will mark the year of major change: starting December 1, a new system will come into effect, expanding the scope of GIs.

The major innovation: for the first time, the names of craft and industrial products whose value is linked to their origin will also be eligible for protection. Iconic examples such as Solingen knives, Limoges or Herend porcelain, and Madeira embroidery will be able to benefit from solid legal protection, even in international markets.

Together with the European Union Intellectual Property Office (EUIPO), which will oversee these new responsibilities, we will explore:

• How this system currently works
• A review of the latest developments
• What the new protection system for craft and industrial products entails
• The impact for right holders and markets outside the EU
• Practical recommendations to leverage this tool
• What to expect in the near future

Meet our speakers