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Irene Brenes
IP Consultancy Specialist
About Irene Brenes
More than 18 years of professional experience in the area of Intellectual Property and Franchising. Specialized in the economic valuation of intangible assets, and in the definition of strategies for the management, protection, exploitation and internationalization of industrial and intellectual property in multinational companies, SMEs, universities and public organizations.
Education
- Bachelor’s Degree in Business Administration, University of Costa Rica
- Master’s in Business Administration (MBA), University of Costa Rica
- Diploma of Higher and Advanced Studies, Doctorate Program in New Trends in Business Management, University of Salamanca
- Languages: Spanish and English.
Related publications
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Six IP trends that will shape how companies protect innovation in 2026
Artificial intelligence, data governance, and increasingly sophisticated strategies for protecting and monetizing intangible assets will shape the future of intellectual property in 2026, according to our forecast. 1. Why intangible assets now sit at the core of corporate value For many companies, intangible assets already represent the largest share of their economic value, surpassing tangible […]
Articles
The fight against piracy must become an economic eatalyst, according to the 2025 survey by AmCham and ClarkeModet México
Mexico City, December 2, 2025 – The American Chamber of Commerce of Mexico (AmCham), together with ClarkeModet, announced the findings of the 2025 Piracy Survey, which was presented on December 2. The findings reveal an alarming reality: piracy in Mexico has become a robust phenomenon, now firmly entrenched in the digital environment. 91% of surveyed […]
Articles
Argentina implements key changes to its trademark system
On December 11, 2025, the Argentine Patent and Trademark Office (INPI) issued Resolution 583/2025, which introduces substantial changes to the examination and registration of trademarks in Argentina. The purpose of the reform is to speed up timelines, simplify the proceedings, and align the Argentine system with international practices, especially with the system currently in force […]
Legislative news