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Brand protection
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Brand protection

360º protection for your brand in physical and digital environments

Brand protection

We protect the value and reputation of your brands against infringement and misuse, both on and offline, through a comprehensive strategy that secures your intangible assets and business continuity.

Everything you need, in one place

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National and global brand surveillance and monitoring.
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Audit of brand use by third parties (due diligence).
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Advice on licensing and control of trademark use.
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Trademark protection training.
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Detection and control of counterfeits in physical and digital channels.
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Investigation of infringers and distribution structures.
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Cease and desist actions.
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Removal of infringing content online (takedowns).
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Executive reports and results dashboards.

News

Explore our latest news, articles and events to stay up to date on the trends that drive the world of innovation.

World Cup 2026: What’s different this time? What the World Cup in Mexico Changes for Brands
The FIFA World Cup 2026 is expected to generate unprecedented economic impact, with billions in sponsorships, activations and advertising spend. For brands, it represents a once in a generation opportunity. Brands need to consider the legal and sports regulation framework in all country and particularly in Mexico as a key host market with unique legal […]
09:00 am San Francisco local time; 10:00 am Mexico City local time;11:00 am Bogota local time; 12:00 pm New York local time; 05:00 pm Lisbon, London local time; 06:00 pm Madrid, Berlin local time
Online events
MX Industrial Property Reform 2026: Strategic Risks and Opportunities
On April 3, Mexico updated its Federal Law for the Protection of Industrial Property, strengthening the regulatory framework for innovation in a context shaped by the USMCA review, the digital economy, artificial intelligence, and the proximity of the 2026 FIFA World Cup. This reform goes beyond legal compliance. It represents astrategic shift that directly impacts […]
09:00 hrs San Francisco, USA local time 12:00 hrs New York, USA local time; 13:00 hrs Sao Paulo, Brazil local time; 17:00 hrs Lisbon, London local time
Online events
Why fragmentation weakens the fight against counterfeiting in Latin America
Illicit trade and counterfeiting have become structurally cross‑border phenomena in Latin America. The networks behind this sprawling system operate across countries with speed and efficiency, redirecting regional routes at a moment’s notice to circumvent regulatory barriers and customs controls. In the region, these groups also take advantage of the fact that between 60% and 70% […]
Articles
World Cup 2026: What’s different this time? What the World Cup in Mexico Changes for Brands
The FIFA World Cup 2026 is expected to generate unprecedented economic impact, with billions in sponsorships, activations and advertising spend. For brands, it represents a once in a generation opportunity. Brands need to consider the legal and sports regulation framework in all country and particularly in Mexico as a key host market with unique legal […]
09:00 am San Francisco local time; 10:00 am Mexico City local time;11:00 am Bogota local time; 12:00 pm New York local time; 05:00 pm Lisbon, London local time; 06:00 pm Madrid, Berlin local time
Online events
MX Industrial Property Reform 2026: Strategic Risks and Opportunities
On April 3, Mexico updated its Federal Law for the Protection of Industrial Property, strengthening the regulatory framework for innovation in a context shaped by the USMCA review, the digital economy, artificial intelligence, and the proximity of the 2026 FIFA World Cup. This reform goes beyond legal compliance. It represents astrategic shift that directly impacts […]
09:00 hrs San Francisco, USA local time 12:00 hrs New York, USA local time; 13:00 hrs Sao Paulo, Brazil local time; 17:00 hrs Lisbon, London local time
Online events
Why fragmentation weakens the fight against counterfeiting in Latin America
Illicit trade and counterfeiting have become structurally cross‑border phenomena in Latin America. The networks behind this sprawling system operate across countries with speed and efficiency, redirecting regional routes at a moment’s notice to circumvent regulatory barriers and customs controls. In the region, these groups also take advantage of the fact that between 60% and 70% […]
Articles
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Meet the Brand Protection Team

Find the right expert to offer you customized solutions.

Aurora López-Portillo
Aurora López-Portillo Legal Services Director

ClarkeModet México
Jorge Oria
Jorge Oria Legal Services Director

ClarkeModet España
Rosario Echeverría
Rosario Echeverría Legal Services Director

ClarkeModet España
Eli Zamarripa
Eli Zamarripa IP Specialist

ClarkeModet Mexico
Diana Mendoza
Diana Mendoza IP Consultant

ClarkeModet México
Maria Paula López
Maria Paula López IP Specialist

ClarkeModet Colombia
María Pastor
María Pastor IP Specialist

ClarkeModet España
Nathalia Nieto
Nathalia Nieto Legal Services Director

ClarkeModet Colombia
Martina Durruty
Martina Durruty IP Specialist

ClarkeModet Argentina
Luis Yépez
Luis Yépez IP Specialist

ClarkeModet Ecuador
David Casadiego
David Casadiego IP Specialist

ClarkeModet Colombia
Maria Celeste Pinto
Maria Celeste Pinto Country Managing Director Venezuela

ClarkeModet Venezuela
Verónica Kapovic
Verónica Kapovic Legal Services Manager

ClarkeModet Argentina
Fabiana Penadés
Fabiana Penadés Country Managing Director Uruguay

ClarkeModet Uruguay
Jorge Pumariega
Jorge Pumariega IP Specialist

ClarkeModet España
Patricia Falcao
Patricia Falcao Legal Services Manager

ClarkeModet Brasil
Encarna Robles
Encarna Robles IP Specialist

ClarkeModet España
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Contact our experts

Innovation starts with a conversation and a question: How can we help you? Contact the right expert for your needs. We are here to help.

Claudia Marquez IP Senior Consultant

ClarkeModet México
Victor Fachim IP Senior Consultant

ClarkeModet Brasil
Matheus Aguiar IP Senior Consultant

ClarkeModet Brasil
Álvaro Ramos Regional Business Director

ClarkeModet España
José Ayala IP Senior Consultant

ClarkeModet Chile
Carlos Tapia Country Managing Director Dominicana

ClarkeModet República Dominicana
Pedro Lages IP Senior Consultant

ClarkeModet Portugal
Brian Gissane International IP Senior Consultant

ClarkeModet Portugal
Celina Figueroa IP Consultant

ClarkeModet Argentina
Martín Roca International IP Senior Consultant

ClarkeModet Brasil
Leo Qi International IP Consultant

ClarkeModet España
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