Surveillance and technological intelligence
What is a technology observatory?
The technology observatory is a space that allows real-time management of information sources (public and private) in a specific area, transforming data into useful information expressed in bulletins and reports that respond to the different levels of strategic, tactical, or operational decision-making within the company. It includes studies for:
- Evaluate the patent portfolio to prioritize and monitor R&D&I projects.
- Technological maps to chart the routes to be followed by R&D&I lines.
- Automated alerts by technologies, companies, R&D&I institutions, experts, and technical impact, depending on the interest.
- Technology Watch bulletins by project or technology.
- Technology valuation reports.
- Third-party identification reports.
What are technology maps?
Through technological evaluation, a qualitative and quantitative estimate is obtained, using indicators defined for this purpose, of the technological potential of an ongoing project or a patent applied for or already granted, by comparing it with other reference innovations in the same technological field. This type of report can be used to establish the technological positioning of the project or patent, assisting the decision-making process in both R&D strategy and investment in general, thereby:
- Reducing uncertainty in strategic R&D&I planning by evaluating different projects from a technological perspective.
- Guide the best technological development strategy.
- Strengthen technology transfer processes by positioning the patent and demonstrating its relative strength compared to other existing technologies.
- Furthermore, and very importantly, it facilitates the process of applying for grants and subsidies from public administrations and private financing from credit institutions, giving projects greater solidity.
How can I find out the technological positioning of my research projects or patents?
Through technological evaluation, a qualitative and quantitative estimate is obtained, using indicators defined for this purpose, of the technological potential of an ongoing project or a patent that has been applied for or already granted, by comparing it with other benchmark innovations in the same technological field. This type of report can be used to establish the technological positioning of the project or patent, assisting the decision-making process in both R&D strategy and investment in general, thereby:
- Reducing uncertainty in strategic R&D&I planning by evaluating different projects from a technological perspective.
- Guide the best technological development strategy.
- Strengthen technology transfer processes by positioning the patent and demonstrating its relative strength compared to other existing technologies.
- Furthermore, and very importantly, it facilitates the process of applying for grants and subsidies from public administrations and private financing from credit institutions, giving projects greater solidity.
Can I find out the innovative and market potential of my technology?
Technological intelligence will allow you to know:
- Which technologies are emerging and which are in decline.
- Which technologies are being enabled or applied to new areas or products.
- What the competition is doing, who they are cooperating with, and how their R&D is evolving.
- Who the main researchers in this technology are.
- What the main markets are for a technology and how to identify new niches.
- Which countries are leaders in a certain technology.
When should I order a newsletter of this type?
Technology watch reports provide you with information gathered from different sources and media (patents, technical publications, projects, regulations, news, etc.) relating to a specific technology or technology sector, enabling you to assess the state of development of that technology or sector and keep up to date with the latest developments. Therefore, it may be of interest:
- If you have an idea in mind for a new development or product that you believe will be a great success, as the first thing to do is to make sure that no one else has thought of doing the same thing as you before.
- Whenever you intend to diversify and enter new markets.
- If you need to know how your sector is performing at market level and how it is evolving.
- If you need to know who your competitors are and what they are doing.
- If you need help from others to complete the development of your idea, as it will allow you to identify companies that are innovating in your sector, etc.
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What is monitoring and what can I get out of it?
Through our monitoring service, we compile all key information related to a specific technology in order to update our knowledge of it with the latest developments. This service is provided on demand, producing bulletins that consist of an extensive compilation of patent applications, scientific publications, doctoral theses, etc., at the national, regional, or global level during the period of interest in relation to the specific technology or technologies being monitored. It offers a brief bibliometric analysis of this documentation, which will allow the client to:
- Support the research process by updating the information it requires.
required. - Reduce uncertainty in strategic R&D&I planning, and therefore the risk involved in decision-making.
- Provide guidance on possible technological development strategies.
- Facilitate the detection of new research and investment opportunities.
- Provide guidance on the best technological development strategy.
- Detect possible infringements.
Should services be purchased for a specific action or for long-term actions?
Technology Intelligence and Surveillance can be applied reactively to resolve specific actions, although it is advisable to implement it in the medium and long term in order to exploit its proactive side, so that the various entities can keep abreast of the latest technological advances according to their interests, as well as market dynamics.
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Who might be interested in the technology intelligence service?
- Technology centers, public and private research centers, universities, foundations, technology platforms, science and technology parks, etc.
- Companies with R&D&I and innovation processes.
- Business associations, clusters.
- Public institutions.
- Nebts, tech entrepreneurs.
- Venture capital firms and investment funds.
- Incubators and seed capital.
- Headhunting firms.
- In general, anyone who has an idea and believes in its success.
What advantages does technology intelligence offer me?
- Determine and identify the technological environment and trends in the market.
- Reduce uncertainty in strategic planning by anticipating and detecting opportunities and threats, both in the technological and market spheres.
- Guide the best technological development strategy, detecting market niches and technological gaps to be exploited.
- Identify competitors, potential partners, and/or technology-producing companies.
- Define possible barriers to market entry: technological, legal, and environmental in general.
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Why do you need to stay up to date with the latest developments in your sector?
Market globalization and the increasing pace of scientific development make proper management and processing of technological information essential in decision-making processes, thus making monitoring, and more comprehensively, technological intelligence, a differentiating factor in business success. Innovative entities need to have the means, systems, and processes to collect, analyze, and interpret available technological information so that they can use it in the shortest possible time, stay up to date with new developments and their application in the market, and plan and manage inventive processes.
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Is technological intelligence a recent activity? What place does it occupy in Spain?
Technological intelligence is not a recent practice; countries such as Japan and the US have been leaders in this field since the 1950s. Until the 1990s, Spain was unaware of the potential of technological intelligence and surveillance, except in the pharmaceutical and petrochemical sectors, where it was already in use. Spanish companies are now trying to adapt to this new situation, in which knowledge plays an important role.
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What are the disadvantages of not using technology intelligence?
To mention a few, we would cite:
- Missed opportunities and delayed response to threats, such as competitors or new technologies.
- Poor management of R&D, investing resources and time in reinventing areas that have already been explored.
- Failure to keep up to date with new technological advances and their impact on the market.
- Loss of economic resources, such as in cases where research is conducted on already patented innovations, which prevents those resources from being allocated to other projects.
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What are the benefits of conducting technology intelligence?
- It helps minimize risk in strategic R&D&I planning by anticipating and detecting changes in the direction of technology and the environment.
- It determines and identifies the market environment and technological trends.
- It identifies competitors, potential partners, and/or technology-producing companies and
What is technology intelligence used for?
Technological intelligence allows us to know:
- Technological intelligence allows us to know:
- Which technologies are emerging and which are in decline.
- Which technologies are being transferred to new areas or products.
- What the competition is doing and who it is cooperating with.
- Who the main researchers in this technology are.
- The evolution of competitors’ R&D.
- What are the main markets for a technology and identification of new ‘niches’.
- Which countries are leaders in certain technologies
What is technology intelligence?
Intelligence differs from surveillance in that it constitutes a further step in the process of managing the information obtained: surveillance seeks to find and obtain the information most relevant to our interests in the environment, while intelligence places special emphasis on the analysis and evaluation of the results obtained from surveillance based on different “indicators” or types of analysis, presented in the form of reports whose use facilitates decision-making.
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What are the benefits of addressing technology watch dynamics?
- Updating customers’ knowledge of the technology or technologies being researched.
- Support the research process.
- Establish the degree of novelty of a development.
- Minimizing risk in strategic R&D&I planning.
- Guidance on the best technological development strategy.
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What is a technology watch report?
The technology watch report provides the interested party with a compilation of patents related to a specific technology, through which they can update their knowledge with the latest developments. The report models range from one-off monitoring (on-demand document service) to an alert system (periodic document service).
What is technology watch used for?
Technology watch is used to:
- Provide the most up-to-date scientific and technical information and facilitate its dissemination within the organization.
- Identify and monitor the main trends for one or more technologies in order to anticipate changes.
- Provide relevant information for use in R&D&I decision-making:
- Define an R&D&I strategy.
- Analyzing and selecting R&D&I ideas.
- Planning the portfolio of technology projects.
How to find existing technologies/inventions on the market?
Through monitoring and technology intelligence, information is obtained regarding previous disclosures of elements that are the same or similar to the technology or invention