ClarkeModet has appointed Alberto Martínez as its new Chief Revenue Officer (CRO), a new strategic role designed to accelerate the company’s growth across domestic markets and digital channels. In this position, Martínez will lead the commercial and marketing functions in the 13 European and Latin American countries where ClarkeModet operates with direct presence.
Alberto Martínez brings 25 years of experience in business development and transformation within the technology and services sectors. Most recently, he served as Partner & Largue Clients Sales Director at Pluxee Spain, where he drove commercial expansion and the development of new sales channels. He has also held senior leadership roles at Xerox, PwC, Transcom, and Altran (Capgemini Engineering).
“Our business capabilities will be strengthened by Alberto’s strategic vision, analytical mindset, and results-oriented leadership,” said María Garaña, Global CEO of ClarkeModet. “His expertise will help ClarkeModet continue growing in two priority areas: domestic markets in the countries where we operate directly, and the increasingly dynamic digital environment.”
Commenting on his appointment, Martínez stated: “I take on this new challenge with a firm commitment to supporting ClarkeModet’s clients at a time when intellectual property, data, and other innovation‑derived intangibles have become decisive assets for competitiveness. ClarkeModet is uniquely positioned to unlock this value by combining deep expertise with advanced technology.”
This appointment reflects ClarkeModet’s continued commitment to providing high‑quality, hyper-personalized services, integrating intellectual property with its clients’ business strategies through the use of advanced technology.
Martínez holds a degree in Telecommunications Engineering from the Polytechnic University of Madrid and an MBA from IE Business School, along with specialized training in Artificial Intelligence and data strategy applied to business development.