Trademarks
Your brands are the most visible and valuable asset in a global, digital and increasingly competitive market. Managing them properly is the first step to exploit their value.
Trademarks
The success of your brand starts here
- Advice for the creation of new trademarks.
- Preliminary searches to ensure the viability of the registration.
- Integral study of trademark portfolios
- Internationalization strategies for trademarks
- Surveillance, administrative and judicial actions and defense of trademarks against third parties.
A centralized global service
We support your brands in more than 195 countries through a single specialized point of contact. Easy, agile and borderless.
News
Explore our latest news, articles and events to stay up to date on the trends that move the world of innovation.
Six IP trends that will shape how companies protect innovation in 2026
Artificial intelligence, data governance, and increasingly sophisticated strategies for protecting and monetizing intangible assets will shape the future of intellectual property in 2026, according to our forecast. 1. Why intangible assets now sit at the core of corporate value For many companies, intangible assets already represent the largest share of their economic value, surpassing tangible […]
Articles
Argentina implements key changes to its trademark system
On December 11, 2025, the Argentine Patent and Trademark Office (INPI) issued Resolution 583/2025, which introduces substantial changes to the examination and registration of trademarks in Argentina. The purpose of the reform is to speed up timelines, simplify the proceedings, and align the Argentine system with international practices, especially with the system currently in force […]
Legislative news
Well-protected Trademarks, Strong Business: Why Turning to an IP Agent for Registration Is Essential
In today’s competitive environment, a trademark is one of the most valuable assets of a company. Ensuring its protection from the moment of registration is crucial to avoid conflicts, misuse, and to guarantee exclusivity in the market. This article explains the importance of relying on an Official Industrial Property Agent (AOPI) to guide the entire […]
Articles
Meet the trademark team
Find the right expert to offer you customized solutions.
México
Mariana García
Trademarks Director
España
Raquel Gómez-Limón
Group Central Services Officer
Uruguay
Milena Badalamenti
IP Specialist
España
Patricia Trigueros
Group Procurement Director
México
Maruxa Romo
Trademarks Prosecution Manager
Brasil
Flavia Dias
Data & Billing Manager
México
María Sánchez
Translation Operator
México
Ana Carolina Téllez
Project Manager
Perú
Rocío Ramos
Coordinator IP Prosecution Specialist
Paraguay
Gislaine Domínguez
IP Specialist
Perú
Maria del Carmen Neyra
Quality Processes Manager
Brasil
Aline Beatrice Dunley
Central Services Director
España
Elsa Martín
Trademarks Prosecution Manager
España
Flor Antón
IP Specialist
Argentina
Samanta Sciascio
Trademarks Prosecution Manager
Argentina
Verónica Kapovic
Legal Services Manager
Brasil
Mauro Ferreira
IP Specialist
México
Yessica Valle
IP Specialist
Uruguay
Fabiana Penadés
Country Managing Director Uruguay
Portugal
Maria Cruz
Regional Managing Director Portugal
Colombia
Juliana González
Central Services Director
Chile
Lorena Ossio
Central Services Director
España
Diana Abreu
IP Specialist
Argentina
Celina Figueroa
IP Specialist
España
María Pastor
IP Specialist
Perú
Guillermo Hiraoka
IP Specialist
Colombia
Nathalia Nieto
IP Specialist
Venezuela
Marlin Linares
IP Specialist
Colombia
Laura Arenas
IP Specialist
Europa
Maite Sales
International IP Consultant
Colombia
Lina Gómez
IP Specialist
Chile
Ruth Lillo
IP Specialist
Argentina
Martina Durruty
IP Specialist
España
Laura Caba
Central Services Director
México
Xenia Ríos
Patent Specialist
Estados Unidos y Canadá
Augusto Rodríguez
International IP Consultant
México
Eduardo Cuevas
IP Consultant
Europa
Brian Gissane
International IP Senior Consultant
Portugal
Mariana Hazt
IP Consultant
Argentina
Azul Bozeglav
IP Specialist
Ecuador
Luis Yépez
Colombia
David Casadiego
IP Specialist
Brasil
Leandro Fonseca
Patent Specialist
Argentina
Eliana Villafañe
IP Specialist
Brasil
Juliane de Assis
Patent Specialist
Chile
Daniela Meza
Trademarks Prosecution Manager
Chile
Samuel Hammer
IP Specialist
Brasil
Patricia Falcao
Legal Services Manager
Colombia
Miguel Rujana
Trademarks Director
España
Stefan Edhammer
Group Trademarks Officer
Chile
Francisco Bavestrello
Patent Specialist
España
Marta Tolón
Trademarks Director
México
Claudia Guillen
IP Specialist
España
Encarna Robles
IP Specialist
España
Carmen Sánchez-Puelles
IP Specialist
Portugal
Ana Fidalgo
IP Specialist
Brasil
Fabrize Machado
Trademarks Prosecution Manager
Venezuela
Maria Celeste Pinto
Country Managing Director Venezuela
España
Irene Brenes
IP Consultancy Specialist
España
Cristina Antequera
IP Consultancy Specialist
España
Coral Navarro
IP Consultancy Specialist
Portugal
Adriana Esteves
IP Consultancy Director
Paraguay
Ana Cristina García
Country Managing Director Paraguay
Ecuador
Fabián Rivera
Country Managing Director Ecuador
México
Mauricio Tattó
IP Prosecution Specialist
Portugal
Madalena Barradas
Inventions Director
España
Tamara De Cubas
IP Specialist
Brasil
Arthur Lourenço
Central Services Director
México
Román Soto
Central Services Director
Perú
Valeria Solano
IP Specialist
Perú
José Marquis
IP Specialist
México
Rosa Esmeralda Colin
Central Services Manager
España
Cristina Caballero
IP Specialist
Portugal
Sandra Ramos
Central Services Manager
España
Esther Armero
IP Specialist
Chile
Paula Velarde
Coordinator IP Prosecution Specialist
España
Marta Carrasco
IP Specialist
Uruguay
Ana Peralta
IP Specialist
España
Jorge Pumariega
IP Specialist
España
Maria Rivero
IP Specialist
España
Virginia Trinidad
IP Specialist
España
Gabriel Marín
IP Specialist
Brasil
Thais Boyd
IP Specialist
Brasil
Natascha Ballestero
IP Specialist
México
Guadalupe Jazmin Becerra
IP Specialist
México
Fernando Escudero
IP Specialist
Portugal
Susana Gonçalves
Trademarks Director
Contact our trademark experts
Innovation starts with a conversation and a question: how can we help you? Contact the right expert for your needs. We are here to help.
Carolina Belmar
Regional Managing Director Pacific
Juan Felipe Acosta
Regional Managing Director Colombia North Latam & Caribbean
Maria Luisa Santa María
Regional Managing Director Southern Cone
Ignacio Gómez-Acebo
Regional Managing Director Iberia
Claudio Castanheira
Regional Managing Director Brazil
Lorena Rodríguez
Regional Managing Director México
Jaime de la Mora
Group Regional Business Director
Bartolomé Arrom
IP Senior Consultant
Martín Roca
International IP Senior Consultant
Miguel Rigueiro
International IP Senior Consultant
Aglaya Salvatierra
International IP Consultant
Carolina Daza
Regional Business
Jordi Elías
IP Senior Consultant
José Manuel Freire
IP Senior Consultant
Amalia Cheschistz
IP Senior Consultant
José Ayala
IP Senior Consultant
José Manuel Marhuenda
IP Senior Consultant
Julio Sande
IP Senior Consultant
José María del Valle
IP Senior Consultant
Iñigo Vilallonga
IP Senior Consultant
Álvaro Ramos
IP Senior Consultant
Maximino Rodríguez
IP Consultant
Leonardo Casado
IP Consultant
Matheus Aguiar
IP Senior Consultant
Victor Fachim
IP Senior Consultant
Pedro Lages
IP Senior Consultant
Claudia Marquez
IP Senior Consultant
Carlos Tapia
Country Managing Director Dominicana
Benjamín Martínez
Group Marketing and Communication Officer
Your answer is here
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Trademarks
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Protected Designation of Origin
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Trademarks
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Protected Designation of Origin
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